Deciding How Many Landing Pages and QR Codes You Need

When setting up landing pages and QR codes for your venue, it’s essential to consider the unique needs of your guests in different areas. Let's take a hypothetical resort, The Pinnacle, as an example. With distinct locations like a front desk, reception, guest rooms, a bar, a restaurant, and a pool, it’s likely that guests' needs will vary depending on where they are. Here's how to decide how many landing pages and QR codes you might need.

In each of these locations, guests might have different intentions:

• Front Desk & Reception: Guests might want quick access to check-in information, concierge services, or transportation options.
• Guest Rooms: They might need room service, housekeeping requests, or direct communication with the front desk.
• Bar & Restaurant: Menus, ordering options, and special offers could be the focus here.
• Pool Area: Quick access to drink orders, towel service, or poolside dining could be key.

For each of these distinct areas, you should create a separate landing page. This ensures that the content is directly relevant to what your guests need at that particular moment.

Even if two areas seem to require similar services today, it’s wise to set up separate landing pages. For example, if The Pinnacle has two food service areas served by the same kitchen, you might be tempted to use one landing page for both. However, creating two separate landing pages—even if they look identical now—gives you the flexibility to adapt in the future. Should you discover that guests at each location have different needs, you can update the landing pages independently without needing to redesign your system or reprint QR codes.

A good rule of thumb is to set up one landing page for each part of your property where guests experience your services uniquely. By doing so, you not only meet their current needs but also stay ready to adapt as those needs evolve.